SEO is the short form for search engine optimisation and is key to helping search engines understand the content on your website. There are countless advantages of SEO including;

• Helping your site rank higher on Google
• Increase organic traffic to your site
• Higher conversion rates

However, knowing these Brisbane SEO advantages is of no use if you don’t know the basics of SEO.

The basics of on-page and off-page SEO:

1. Keywords
Keywords are the number one basic of SEO. They are the focus words distributed evenly throughout the content. They also appear in titles, headings, and meta descriptions. Using keywords helps to rank a site higher on Google.

2. Titles and Headings
Another SEO basic that is very important. Headings and titles are leveraged to SEO by including keywords. The reader should also be able to tell what the content is all about just by glancing at the title. Catchy headlines increase the click-through rate, bringing in more traffic to the site.

3. Links
Adding relevant links in your articles helps your reader to find additional resources, which is great for the user experience which is great for Google.

4. Great Content
This is the body of your content. Original and useful content is also part of the SEO basics. Writing content that will keep readers to your site longer improves your SEO.

5. URL and Meta description
After the heading, this is what the reader sees next. It gives a brief insight into what the reader should expect from your site. Include the focus keywords in our Meta descriptions and URLs for maximum SEO results. Remember to keep your URLs and Meta descriptions short and sweet.

6. The User Experience [UX]
User experience is another basic SEO you should well master. It refers to the experience the reader will have once they land on your site. This includes;
• How fast your pages load
• How helpful the content is
• The number of times ads pop up, etc.

These are the SEO basics you need to master if at all you want your site to thrive online.